Sport
Paige Spiranac Has Exposed Golf’s Biggest Blind Spot, And The Sport Might Not Like The Answer

Golf has spent decades building its image around tradition, precision and elite competition. Paige Spiranac’s social media success raises an uncomfortable question: Has the sport made itself harder to discover than it needs to be? Spiranac reaches audiences through a style of content that looks nothing like a traditional golf broadcast. Her popularity illustrates how…
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